An information campaign "IP: Why should I be bothered?" examines the level of knowledge of Intellectual Property /IP/ and the attitude towards IP among the young people and is supported by the European Union Intellectual Property Office (EUIPO).
The campaign is directed towards young people from Bulgaria, Spain and Portugal, aged 15 to 24, and shows their attitude towards the creative achievements of inventors and artists. Under the campaign have been developed a number of educational and informational videos, available on the Internet:
- Survey, researching the attitude of the Bulgarian youths towards IPR protection
"IP in focus" – the rubricpresents articles on IP, focusing 3D printing, perfumery, artificial intelligence, etc.
- Educational video "What is IP? Why is it created? How does it work? ” In the video are described the essence, value and way of IP protection
- Educational video, dedicated to the importance of IP
- Infographics revealing the history of IP - facts, events and figures regarding copyright in literature, music, fine arts, performing arts and video games